Unity + ironSource: A Look at the Deal
Yesterday, Unity announced the acquisition of ironSource in an all-stock deal. Unity is a game engine with a dominant position in mobile and VR.
Years ago, Zuckerberg wrote a memo outlining the strategic value of Unity (to learn more about Unity and see the memo, check out this post).
IronSource is an important part of the gaming value chain. Once game developers have created their game, they must monetize. To do this, they use in-game purchases, sell ads, and acquire users. All of this requires data and an ad network. IronSource has both, and the merger with Unity strengthens their mutual capabilities.
At the time of ironSource’s public listing, the company share a slide deck that showed the company’s position in the value chain: